The Role of Technology in Marketing Your Home to Potential Buyers

The Role of Technology in Marketing Your Home to Potential Buyers

  • 03/10/23

In today's world, technology plays a significant role in nearly every aspect of our lives, especially the real estate market. As a seller, utilize the latest technological tools to market your home effectively to potential buyers. Here are some ways that technology can help you in selling your home.

Professional Photography

In 2020, 97% of buyers used online tools to search for homes. Professional photography is a must-have for any home. Photos taken with a high-quality camera and skilled photographer will show your home in its best light!

Virtual Tours

With the help of 360-degree virtual tours, buyers can experience your home from the comfort of their homes. These virtual tours offer an immersive experience, allowing buyers to view every corner of your home and get a feel for the layout, size, and overall ambiance of the property.

Online Listings

The internet has become the primary tool for home buyers to search for properties. Ensure your home is on multiple online platforms, such as Zillow, Realtor.com, and Redfin. These platforms have millions of visitors each month and can help attract potential buyers to your home. When you work with the Nathan Group, we ensure our listings syndicate to the top consumer websites.

Social Media Marketing

Social media has become a powerful tool for real estate agents and sellers to market their properties. Platforms such as Facebook and Instagram offer an excellent opportunity to showcase your home and reach potential buyers. You can create ads, post photos, and even host virtual open houses on social media.

Nathan Group

Remember, the more exposure your home gets, the more likely you are to find the right buyer. Technology has become an essential tool in the real estate industry and is an important part of our strategy to help our clients. 

If you need help selling your San Diego home, call us at (619) 729-4301 or complete our home valuation form to

Work With Us

If you're wondering if real estate should be part of your financial plan – the Nathan Group has a team of advisors at the ready.

Follow Us on Instagram